The way we market and communicate has never evolved and changed as rapidly as it does today. The foundation of social marketing is providing valuable, usable information in the form of industry related content shared in the form of social networking, video, blog posts and podcasts. Pet social networks and blogs have become a great tool for pet product promotion, industry information, as well as promoting responsible pet ownership and so much more.
According to idealfusion.com, online sophistication among pet-related businesses including e-commerce, design, and usability has significantly increased. Pet businesses are carefully considering their online audience and are developing strategic outreach methods via website usability, SEO, paid search, and word of mouth. Many pet businesses are now beginning to recognize and harness the power of social media and see it as an important part of customer relations. Social networks such as Facebook, Dogster.com and zootoo.com welcome quality commentary on all aspects of pet news, issues and products opening the door to a two-way communication highway where users provide as much content as traditional companies and media. Consumers want information and prefer to find it online in a social network where they can talk about it.
According to PetYap.com, internet advertising has jumped from $16.9 billion in 2007, with an estimated growth to $42 billion in 2011 - these statistics reaffirm a growing marketplace for social media and confirm this method of promotion and advertising as a useful tactic to help businesses increase awareness of their product and services. Pet industry players will also benefit from online retailers, catalog companies and home-shopping television channels will continue to grow in popularity. Growth in online shopping is driven by two factors - first, the number of fast Internet connections in the U.S. homes and businesses leapt to about 100 million by early 2008 and these connections make buying online faster, more interactive and convenient.
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