Social media and pets are a perfect match. Why? Because people are passionate about their pets and social media gives them a platform to share it with others. Marketers have caught onto this and the vast majority is using it to connect with their target on a much more meaningful and relevant level than traditional advertising can provide.
The pet industry is growing everyday, and accordingly, so to is the use of social media within it, as this article explains http://www.dmnews.com/social-media-rises-in-pet-pushes/article/136931/